【年始から考える】販売促進メールを書く５つのポイント【顧客向けビジネスメール 例文付き】

今日は元旦です。明けましておめでとうございます。新年にかけ、顧客への新年の挨拶メールを考え始める企業は多いのではないでしょうか。新年の挨拶メールで顧客への感謝の気持ちを伝え、信頼感を得ることもできる絶好の機会です。ビジネスメールなので販売促進の文言も忘れずにしたいところですね。

この記事では、魅力的な英語でのメールを作成するための5つのポイントをご紹介します。各ポイントで例文もご紹介します。

パーソナライズする（個人に向けて書く）

パーソナライゼーションは、Eメールマーケティングにおいて重要です。一般的な挨拶文ではなく、個々の受信者に宛てたメールを作成します。顧客とあなたのビジネスの過去の取引に基づいて、パーソナライズされた内容や特別オファーを含めてみてください。

例文

"Happy New Year, [Name]! We hope you had a wonderful holiday season and are looking forward to all that the new year has in store."

Aさん、新年あけましておめでとうございます！素晴らしい年末年始をお過ごしになられたことと思います。新しい年を迎えることを楽しみにしています。”

*have in sore は「用意している」という意味ですが、ここでは来年に起こること、という意味になります。"I can't wait to see what the new year has in store"という表現もよく使われます。 

関連性を持たせる

メールは読者の関心やニーズに関連したものを選びます。新年を迎えるにあたり、相手が何を求めているのかを考え、それに合わせてメッセージを作りましょう。
例文

"As you begin planning your business goals for the new year, we wanted to share some resources that might be helpful to you. Check our guide to setting and achieving business resolutions for inspiration and guidance."

”新年のビジネス目標を立てるにあたり、参考になる情報をお伝えしたいと思います。ビジネスの目標を設定し達成するためのガイドをご覧ください。インスピレーションが得られると思います。”

簡潔な文章にする

特に忙しい年末年始に、長々としたメールを読みたいと思う人はいないですよね。新年の挨拶は簡潔に、要点を絞って書き、箇条書きや番号付きのリストを使って、読みやすくしましょう。

例文

"We just wanted to wish you a happy New Year quickly and thank you for your support in 2022. Here's to a prosperous 2023!"

"早く新年のご挨拶を申し上げたく、2022年のご支援に感謝いたします。豊かな2023年に向けて乾杯！"

視覚的にアピールする

人目を引くグラフィックや書式を使って、読者の受信箱の中で目立つようにしましょう。どの画面でも正しく表示されるよう、さまざまなデバイスでテストしてみましょう。

例文

"Wishing you a bright and beautiful New Year! [Insert image of a colorful fireworks display or another festive graphic]."

「明るく美しい新年をお迎えください。[カラフルな花火の画像など、華やかなグラフィックを挿入してください。］

行動を促す文章にする（Call to action）

メールを読んだ読者に何をしてもらいたいかを明確にしましょう。ウェブサイトへの訪問、購入、ネットワークでの共有など、明確な行動喚起を行いましょう。

例文

"As you start the new year, we invite you to take advantage of our special offer on [product or service]. Use the code NEWYEARS2023 at checkout to receive a discount on your purchase."

”新しい年を迎えるにあたり、[製品またはサービス]の特別キャンペーンをご利用ください。チェックアウト時にコード「NEWYEARS2023」を使用すると、購入時に割引が適用されます。"

メール例文

ご紹介した各ポイントを意識することで、読者を惹きつけるメールを書くことができます。実際のメール文例をいくつかご紹介します。

Subject: Happy New Year from [Business Name]!

Hello [Name],

We hope this e-mail finds you well and that you had a great holiday season. As we start the new year, thank you for your business and support in the past year.

To kick off 2023, we're offering a free trial of our [product or service]. Click on the link below to get started. [Insert link to free trial]

We hope you'll take advantage of this opportunity and see how our product or service can benefit you.

Best regards,
[Your Name]

説明

件名では企業名、挨拶では名前を使ってパーソナライズ対応しています。次に、行動を促す明確な呼びかけ（リンクをクリックすると無料トライアルが開始されます）と、受信者が簡単に行動を起こせるような必要な情報（リンク）が含まれています。感謝の気持ちを表し、簡潔で要点を押さえたメッセージで、シンプルに締めくくられています。

Subject: Happy 2023 from [Business Name]!

Hi [Name],

We hope you had a great holiday season and are looking forward to the new year.

As a token of our appreciation, we wanted to offer you a special discount on [product or service]. Simply use the code NEWYEARS2023 at checkout to receive a 10% discount. [Insert link to product or service]

Thank you for your business and support in the past year. We're looking forward to continuing to serve you in 2023.

Best regards,
[Your Name]

説明

最初のメール文面を少し変えてみました。

as a token of one's appreciationで、お礼［感謝］の印として、となります。

・I'd like you to accept this as a token of my appreciation. :
これを私からの感謝の印としてお受け取りください。

・I wish to give you this as a token of my appreciation. :
これをお礼の印として渡したいです。

英辞郎 on the WEB

Subject: A New Year, A New Beginning: Special Offer and Business Resources from [Business Name]

Dear [Name],
As we say goodbye to another year and welcome in the new one, we wanted to take a moment to thank you for your continued support. We hope that you had a wonderful holiday season and are looking forward to all that the new year has in store.

To kick off the new year, we wanted to offer you a special promotion on [product or service]. Use the code NEWYEAR2023 at checkout to receive a 10% discount on your purchase. [Insert link to product or service]

In addition, we have put together a list of resources to help you set and achieve your business goals in the coming year. Check out our guide to creating a successful business plan for inspiration and guidance. [Insert link to guide]

Wishing you a happy and prosperous new year!

Best regards,
[Your Name]

説明

書き出しに英語表現の特徴がありますね。
"we say goodbye to another year and welcome in the new one"で、直訳は「
私たちはまた別の年に別れを告げます。新しい年へようこそ。」です。意訳すると、「一年の別れを惜しみ、新しい年を迎える。」です。慣用句なので「新年あけましておめでとうございます。」と解釈してもよいですね。

英語解説

Introduction

As the end of the year approaches, many businesses and organizations start thinking about how to send out New Year's greetings to their clients, customers, and partners. A well-written New Year's e-mail can greatly show appreciation for your audience, build relationships, and drive engagement.

Five tips for crafting a compelling New Year's e-mail message

1. Keep it personal 2. Keep it relevant 3. Keep it brief 4. Keep it visually appealing 5. Keep it actionable By following these tips, you can write a successful New Year's e-mail that engages and inspires your audience and sets you up for a successful start to the new year.

Keep it personal

Personalization is key when it comes to e-mail marketing, and it's especially important during the holiday season. Address your e-mails to individual recipients rather than using a generic greeting, and consider including personalized recommendations or special offers based on their past interactions with your business. Example sentence: "Happy New Year, [Name]! We hope you had a wonderful holiday season and are looking forward to all that the new year has in store."

Keep it relevant

Your New Year's e-mail should be relevant to your audience's interests and needs. Consider what they might be looking for as they head into the new year, and tailor your message accordingly. Example sentence: "As you begin planning your business goals for the new year, we wanted to share some resources that might be helpful to you. Check our guide to setting and achieving business resolutions for inspiration and guidance."

Keep it brief

No one wants to read a long, rambling e-mail, especially during the busy holiday season. Keep your New Year's e-mail concise and to the point, and use bullet points or numbered lists to make it easy to scan. Example sentence: "We just wanted to wish you a happy New Year quickly and thank you for your support in 2021. Here's to a prosperous 2022!"

Keep it visually appealing

Use eye-catching graphics and formatting to make your e-mail stand out in recipients' inboxes. Test your e-mail on different devices to ensure it looks good on all screens. Example sentence: "Wishing you a bright and beautiful New Year! [Insert image of a colorful fireworks display or another festive graphic]."

Keep it actionable

Make it clear what you want your audience to do after reading your e-mail. Whether visiting your website, making a purchase, or sharing your e-mail with their network, give them a clear call to action. Example sentence: "As you start the new year, we invite you to take advantage of our special offer on [product or service]. Use the code NEWYEARS2023 at checkout to receive a discount on your purchase."

By following these tips, you can write a successful New Year's e-mail that engages and inspires your audience and sets you up for a successful start to the new year. Here are a few additional considerations to keep in mind when crafting your New Year's e-mail: